Services:
CONSUMER SURVEYS: TRADEMARK, TRADE DRESS, ADVERTISING
MARKETING: BRAND, COMMUNICATIONS, LICENSING
REBUTTALS: SURVEYS, REPORTS, SUPPORT
TESTIMONY: DEPOSITIONS, TRIAL, ARBITRATION
+ More
Qualifications:
Since 2005, expert witness Rhonda Harper has been retained by hundreds of law firms to provide testimony in cases involving trademark infringement, misleading or false advertising, licensing, defamation, breach of contract, business operations, sponsorship, deceptive trade practices, unauthorized appropriation and use of likeness, unfair competition, and unlawful, unfair, and fraudulent business practices. Her work is split approximately 60% for Plaintiffs and 40% for Defendants.
Rhonda Harper has:
*conducted and rebutted more than 200 likelihood of confusion, secondary meaning, and genericness surveys and factor analyses;
conducted and rebutted more than 20 misleading and fraudulent advertising surveys and reports;
*provided more than 50 opinions across a wide range of business and marketing topics;
*rebutted more than 70 expert reports;
*provided deposition and trial testimony more than 100 times in state and federal courts, TTAB, AAA and JAMS.
+ More
Experience:
Ms. Harper's 30+ years of professional experience includes serving as:
*chief marketing officer/vice president of marketing and research, Walmart/Sam's Club;
*chief marketing officer/vice president of marketing and research, VF Corporation/VF Intimates;
*global director marketing communications, UPS;
*senior vice president and general manager, Ketchum Communications;
*marketing and promotion executive, Nabisco and Warner-Lambert;
*adjunct marketing professor, American University and Fairleigh Dickinson University;
*high school math teacher; and
*serial entrepreneur.
+ More
Categories:
Advertising , Advertising Claims False Advertising , Consumer Surveys , Lanham Act cases , Marketing , Survey Research , Trade Dress , Trademarks , Intellectual Property
Gallery is empty
