CONSUMER SURVEYS: TRADEMARK, TRADE DRESS, ADVERTISING
- Conducted thousands of surveys, hundreds of them for trademark, trade dress, and advertising purposes
- Skilled in the methods and formats for likelihood of confusion, secondary meaning, famousness, and genericness surveys for both circuit courts and TTAB
- Provides state-of-the art survey designs, hosting platforms, sample selections, and analytics that are probative of the relevant issues in each case
- Well versed in the primary treatises set forth by McCarthy, Diamond, and Swan, she provides solid scientific survey evidence that stands up in court
- Successfully rebutted nearly 100 survey expert opinions
MARKETING: BRAND, COMMUNICATIONS, LICENSING
- Experienced Fortune 500 senior executive across many industries
- Court-qualified to opine on marketing and branding, breach of contract, unfair competition, trade practices, consumer privacy, commercial reasonableness, product development / innovation, distribution, strategy, licensing, in-store merchandising, and more
- Successfully provided testimony in Class Action cases
REBUTTALS: SURVEYS, REPORTS, SUPPORT
- Successfully rebutted nearly 100 expert reports
- Provides guidance on how to approach the opposing expert's deposition
TESTIMONY: DEPOSITIONS, TRIAL, ARBITRATION
- Provided deposition and courtroom testimony more than 100 times
- Court-qualified in virtually every Federal Circuit Court, along with many State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS
- Skilled at testifying in both jury and bench trials
Ms. Harper has over 30 years’ experience and is one of the few experts who is court qualified across many matters. As a former chief marketing officer for Fortune 500 companies, general manager for a leading global communications agency, serial entrepreneur, and an adjunct marketing professor, she has been engaged by hundreds of law firms in cases regarding intellectual property infringement, misleading advertising, licensing, breach of contract and performance, unfair competition, trade practices, consumer privacy, and standard practices. She has also been a designated expert in more than ten class action lawsuits. As a leading survey expert, Ms. Harper has conducted or rebutted more than 200 Lanham Act trademark, trade dress, and advertising surveys. Since 2005, Ms. Harper has testified more than 100 times in virtually every Federal Circuit Court, along with State Courts, USPTO, TTAB, and in arbitrations through both AAA and JAMS.
- Expert Witness Services Since 2005
- Chief Marketing Officer/Vice President Marketing, Walmart/Sam's Club
- Chief Marketing Officer/Vice President Marketing, VF Corporation/VF Intimates
- Global Director Marketing Communications, UPS
- Senior Vice President and General Manager, Ketchum Communications
- Marketing and Promotion Executive, Nabisco and Warner-Lambert
- Adjunct Marketing Professor, American University and Fairleigh Dickinson University
- Serial Entrepreneur: Consulting, Senior Care, Real Estate, Consumer Services
With more than 35-years of experience, Ms. Harper has:
* been retained by hundreds of law firms
* provided testimony more than one hundred times
* conducted thousands of research studies
* led Fortune 100 marketing departments
* taught college marketing and research as an adjunct professor
