Harper Litigation Consulting and Research
Rhonda Harper MBA  Standard Member


Available Globally

Contact:

Dallas, TX Serving Clients Nationwide.
Dallas, Texas, 75214
USA


Services:

Founded in 2005 and based in Dallas, Texas, Ms. Harper has provided services for more than 165 law firms in virtually every circuit and JAMS and TTAB. She has also provided testimony for both the prosecution and defense in criminal trials for offenses ranging from fraud to murder. Ms. Harper has provided courtroom testimony in cases involving trademark infringement, trade dress infringement, patent infringement, misleading and false advertising, licensing, defamation, commercial reasonableness, breach of contract/performance, and personal injury.

Services

Trademark Infringement Surveys
Consumer opinions, behavior, and potential confusion are key issues in Lanham Act litigation and TTAB proceedings. Ms. Harper develops surveys and analyzes these issues in relation to trademark or trade dress infringement, secondary meaning, and genericness. Harper Litigation Consulting and Research capabilities include state-of-the art survey designs that are probative of the relevant issues in each case.

Rebuttal Reports and Surveys
Ms. Harper has successfully rebutted expert opinions regarding intellectual property infringement surveys, licensing, and advertising. She formulates expert rebuttal critiques based on solid marketing principles and models, professional research standards, and her more than 30 years of Fortune 500 experience. Ms. Harper also provides guidance on how to approach the opposing experts' depositions.

Business & Marketing
With over 30 years of Fortune 500 experience, Ms. Harper is uniquely skilled at providing reports involving marketing and branding, distribution, strategy, defamation, licensing, digital media, social media, in-store merchandising, and more.

Deceptive Advertising
Deceptive advertising surveys provide an analysis of whether and to what degree consumers have been misled and whether that materially influenced consumer purchase decisions. Ms. Harper designs, fields, and analyzes quantifiable surveys that provide a reliable measure of consumer perceptions.

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Qualifications:

Founded in 2005, Harper Litigation Consulting and Research has been trusted by more than 165 law firms. Expert Ms. Rhonda Harper is courtroom proven having provided expertise in virtually every circuit, along with JAMS, TTAB, PTO, and FTC. She has also provided testimony for both the prosecution and defense in federal and state criminal trials for offenses ranging from fraud to murder. As a former Fortune 100 chief marketing officer and an adjunct marketing professor, she is uniquely court-qualified in many areas, including intellectual property infringement surveys, misleading and fraudulent advertising, licensing, defamation, and commercial reasonableness. Ms. Harper is routinely retained to formulate expert surveys, conduct rebuttal critiques, or construct rebuttal surveys to show the potential difference in results with properly designed and executed surveys.

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Experience:

Experience Overview: Ms. Rhonda Harper, MBA

PROFESSIONAL EXPERIENCE______________________________________________________
Founder and Owner, Harper Litigation Consulting and Research
Chief Marketing Officer & Vice President of Marketing, Walmart Sam’s Club
Chief Marketing Officer & Vice President of Marketing, VF Corporation VFI
Senior Vice President & General Manager, Ketchum Communications
Global Director, Marketing Communications, UPS
Marketing Promotion Director, Nabisco Biscuit Division

PROFESSIONAL AFFILIATIONS_____________________________________________________
Board of Directors, Member, Speaker, Brand Activation Association (Promotion Marketing Association)
Board of Directors, Member, Speaker, Insights Association (National Research Association)
Member, American Bar Association
Member, International Trademark Association
Member, Data & Marketing Association (Direct Marketing Association)
Member, Speaker, American Marketing Association
Member, Speaker, Institute of International Research
Member, American Association for Public Opinion Research
Member, Speaker, Public Relations Society of America

EDUCATION_______________________________________________________________________
Master of Business Administration (MBA), Emory University Goizueta Business School – Vice President, Business School
Bachelor of Science (BS), Education / Math Resource, Illinois State University – Faculty Advisor

OTHER EXPERIENCE_______________________________________________________________
Founder, Owner, and CEO, Penrose Check-In Services, LLC
• International Winner: Cartier Women’s Initiative 2017, co-sponsored by McKinsey & Co.
• National Winner: 2016 AARP Innovation@50+, Best New Start-Up for Seniors
• National Winner: 2016 American Geriatrics Association, 10 Best New Start-Ups for Seniors
Founder, Owner, and CEO, RTM&J, LLC
Co-Founder and Co-Owner, Harper Street, LLC
Co-Founder and Board of Directors, Leadership Worth Following, PLLC
Adjunct Marketing Professor, American University and Fairleigh Dickinson University
MBA Case Competition Judge, Emory University Goizueta Business School
Board of Directors, Member, Emory University Goizueta Business School Alumni Association

The Chief Marketing Officer position title was not available at Walmart or VF Corporation. However, Ms. Harper held the highest marketing position and was an officer of both companies.

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Categories:

Advertising Claims/ False Advertising   ,   Consumer Surveys   ,   Lanham Act cases   ,   Marketing   ,   Survey Research   ,   Trade Dress   ,   Trademarks   ,   Intellectual Property


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