Strategic Areas under Marketing, Advertising, Communication & Media
- Marketing (Strategic & Tactical Planning)
- Marketing Research
- Advertising Agency Alliances, Practices and Tactics
- Unfair Competition
- Unfair and Deceptive Advertising
-Marketing damages -Advertising damages
- Marketing & Business Development
- Branding & Advertising
- Collateral & Sales Promotion
- Communication & Media, including Internet/web
- Products & Services
- Direct Market Analysis / Identification / Targeting
- Direct Marketing/Direct Mail
- Entertainment Marketing
- Intellectual Property
- Integrated Marketing Communications (IMC)
Vision and Results
Increased customer base by 43% through marketing partnerships at DIRECTV.
Vision and strategy for expansion of existing products or services and launch of new products/services through creative marketing programs.
Identified and analyzed competitive changes in the marketplace, defining product strategy and developing marketing requirements.
Drove product development from idea concept to launch, working with cross-functional teams and managing overall project plan.
Built strategic relationships with corporate team, customers, advertising firms, and other alliances.
Earned a reputation for top-notch development and design of marketing and media promotions.
Selected list of companies I have worked for or with: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic/Verizon, SBC, Disney, Alliance Environmental Group, Ritter Pharmaceuticals/Lactagen, Barr Engineering, DHX - Dependable Hawaiian Express, Datastream, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Beverly Hills Courier/San Marino Tribune/Herald Tribune, Applause, the University of Southern California.
Public Service Organizations served: Advertising Club of Los Angeles, Advertising Industry Emergency Fund, Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB, Westwood Hills Property Owners (Homeowners) Association.
Marketing Consultant at Londre Marketing Consultants, LLC, Los Angeles, CA 2001 to Present, 1994 to 1997
Independent Marketing Consultants, LLC
Provide expertise in marketing campaign strategy, new business development, rollouts, advertising, collateral programs, market penetration, and effectively identifying marketing opportunities for local and national business organizations.
Senior Marketing Executive. Marketing Problem Solver. Advertising Solutions. Experienced. Advertising Agency background. Marketing, Business Strategies, Advertising Lecturer.
My courses have included, over the past 35+ years:
MBAM 659 and MBAM 660: Business Strategies Development, Execution and Implementation (Final MBA capstone class)
More than 35 years as a strategic marketing, advertising and media professional. I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me.
I received the California State University Ambassadorsï¿½ Polished Apple Award (2006 and 2008) for teaching, mentoring and inspiring students, received USC Parentsï¿½ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council. I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club\'s largest membership groups are clients, media, production, creative and advertising agency executives. The Ad Club merged with two other associations into thinkLA in 2006. Since 1975 I have also been a member, board member and executive board member of the AD RELIEF/Advertising Industry Emergency Fund (AIEF), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.
Concurrently, for 35+ years, taught in undergraduate and graduate programs at the University of Southern California (Annenberg School for Communication and Journalism and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University.
Frequent guest lecturer at UCLA, Graduate School of Television, Film and Digital Media, ï¿½Trends in Television and Emergence of Multiplatform Media,ï¿½ Orange Coast College, and in USC Marshall ï¿½ Lloyd Greif Center for Entrepreneurial Studies program, and Marshall School of Business.
Have conducted Marketing and Business Strategies Classes/Seminars/Webinars in USA, China, Hong Kong, Cuba and on the web. They have included: Power Marketing & Advertising: Planning, Developing and Executing Global Strategies; Best Global Marketing Tips, Techniques & Tactics for Marketing Executives in 2011; Cuba: Insights, Keys and Observations in its Marketing and Advertising.
Advertising , Advertising Claims/ False Advertising , Integrated Marketing Communications (IMC) , Marketing , Marketing Management , Packaging , Product Design , Retail , Surveys/Surveyor , Intellectual Property