Available Globally
Larry Steven Londre

Available Globally
Larry Steven Londre


LONDRE
MARKETING CONSULTANTS, LLC
Marketing | Strategy | Expertise | Answers
Senior Lecturer, Lecturer, Instructor or Adjunct Faculty at USC, CSUN, and Pepperdine Universities
11072 Cashmere Street, Second Floor
Los Angeles, CA 90049
web: www.Londremarketing.com
310.889.0220
Experience and Qualifications: Marketing Executive. Client experienced. Advertising Agency background. Marketing, Business Strategies, Advertising Lecturer.  

More than 35 years as a strategic marketing, advertising and media professional.  I have worked within companies (DIRECTV, The Music Center of LA/Performing Arts Center of Los Angeles, Walt Disney Productions, Security Pacific Bank), within advertising agencies, and as a client, at which several advertising agencies, media buying services, marketing research organizations, design companies, direct marketing/mail and other marketing firms reported to me.  

I received the California State University Ambassadors’ “Polished Apple Award” (2006 and 2008)) for teaching, mentoring and inspiring students, nominated for the USC Parents’ Association Outstanding Teaching and Mentoring Award (2006), and received the Outstanding Citizen Award (1993) from the Los Angeles City Council.  I have been a member of the Advertising Club of Los Angeles since 1975, and an active board director. The club's largest membership groups are clients, media, production, creative and advertising agency executives.  The Ad Club merged with two other associations into thinkLA in 2006.  Since 1975 I have also been a member, board member and executive board member of the Advertising Industry Emergency Fund (AIEF), a volunteer organization of advertising executives brought together to help their colleagues in times of life crisis.    

For 30+ years, I have taught in the undergraduate and graduate programs at the University of Southern California (Annenberg School For Communication and Marshall School of Business), California State University, Northridge (CSUN), Loyola Marymount and Pepperdine University.  

Courses I have conducted include:

*        COMM 541: Integrated Media and Communication Strategies
*        COMM 542: Business Strategies for Entertainment and Communication Companies

*        COMM 599: Global Communications
*        JOUR 340: Introduction to Advertising (USC’s advertising minor curriculum affiliated with Annenberg and Marshall schools.)
*        MBAM 659 and 660: Business Strategies Development, Execution and Implementation (the final, capstone classes in the MBA program at Pepperdine University)

*        MBFE 658: Strategic Marketing
*        MKT 100: Conceptual Foundations of American Enterprise

*        MKT 304: Marketing
*        MKT 307: Marketing
*        MKT 528: Marketing Management
*        MKT 440: Integrated Marketing Communications

I am concurrently teaching the spring and fall semesters of 2008 at USC and California State University, Northridge (CSUN).

Strategic Areas under Marketing, Advertising, Communication & Media
-Marketing (Strategic & Tactical Planning)                   -Marketing Research
-Advertising Agency alliances, practices and tactics    -Marketing & Business Development
-Branding & Advertising                                               -Collateral & Sales Promotion          
-Communication & Media, including Internet/web         -Products & Services
-Direct Market Analysis / Identification / Targeting         -Direct Marketing/Direct Mail                                          
-Entertainment Marketing                                              -Retail
-Intellectual Property                                                      -Integrated Marketing
                                                                                            Communications (IMC)
Vision and Results

*        Increased customer base by 43% through marketing partnerships at DIRECTV.
*        Vision and strategy for expansion of existing products or services and launch of new products/services through creative marketing programs.
*        Identified and analyzed competitive changes in the marketplace, defining product strategy and developing marketing requirements.
*        Drove product development from idea concept to launch, working with cross-functional teams and managing overall project plan.
*        Built strategic relationships with corporate team, customers, advertising firms, and other alliances.
*        Earned a reputation for top-notch development and design of marketing and media promotions.

Selected list of companies I have worked for or with: DIRECTV, GE Capital, Vons Grocery, The Music Center of Los Angeles, Bell Atlantic/Verizon, SBC, Disney, Alliance Environmental Group, Ritter Pharmaceuticals/Lactagen, Barr Engineering, DHX - Dependable Hawaiian Express, Sheraton Hotels and Resorts, SPNB, Bank of America, Beverly Hills Savings, RKO, NME, BMI, Beverly Hills Courier/San Marino Tribune/Herald Tribune, Applause, the University of Southern California.

Public Service Organizations served: Advertising Club of Los Angeles, Advertising Industry Emergency Fund, Los Angeles Fire Department, California Special Olympics, Partnership for a Drug Free America, Town Hall, L.A. Downtown Marketing Group, LACVB, Westwood Hills Property Owners (Homeowners) Association.

 



PROFESSIONAL EXPERIENCE
Marketing Consultant – Londre Marketing Consultants, LLC, Los Angeles, CA    2001 to Present
Independent Marketing Consultants, LLC                                                                             1994 to 1997
Provide expertise in marketing campaign strategy, new business development, rollouts, advertising, collateral programs, market penetration, and effectively identifying marketing opportunities for local and national business organizations.  
Select clients include: GE Capital-ResCom (subsidiary of GE); USC Annenberg School for Communication, Alliance Environmental Group; Barr Engineering, Inc.; Getty Museum; DHX-Dependable Hawaiian Express; Saturday Night Magazine; Shimahara Illustration; Shimahara Graphics; Ritter Pharmaceuticals/Lactagen.

Marketing Director, Special Markets and Strategic Partnerships
DIRECTV, El Segundo, CA                                                                                             1997 to 2001
Entertainment / Communications Company

Vice President, Marketing & Communications
The Music Center of Los Angeles/ Performing Arts Center of Los Angeles, CA         1988 to 1994
Dorothy Chandler Pavilion, Mark Taper Forum, Ahmanson Theatre and Education Division

Senior Vice President                                                                                         1975 to 1983 & 1987 to 1988        
Vice President – Management Supervisor                                                                      
Vice President – Account Supervisor, Account Supervisor, Account Executive
Grey Advertising / Grey Entertainment & Media, Los Angeles, CA      
Internationally recognized advertising agency

Senior Vice President                                                                                                                         1983 to 1987
Vice President – Management Supervisor


Abert, Newhoff and Burr, Los Angeles, CA


Nationally recognized advertising agency

Professional Teaching Experience

Senior Lecturer, Instructor, Lecturer, Adjunct Faculty Member                                         1975 to Present
For past 30+ years, have taught many subjects including Marketing Management, Business Strategies for Entertainment and Communication Companies, Advertising, Promotion, Integrated Marketing (IMC) and others in the graduate and undergraduate programs at the following schools and/or departments.
University of Southern California (includes Marshall School, Annenberg School For Communication), Pepperdine University, California State University, Northridge (CSUN), Loyola Marymount University.
Presently I’m teaching at University of Southern California (USC) and California State University, Northridge (CSUN) in the spring, and scheduled for fall 2008.

Have conducted Marketing and Business Strategies Classes/Seminars in USA and Shanghai, China.
Education

*        Master of Business Administration – Marketing, University of Southern California, Los Angeles 1974 (Dean’s List)  GPA: 3.94  
*        Bachelor of Science, Business Administration – Marketing, University of Southern California, Los Angeles 1971 (Dean’s List)  

Ongoing Professional Development

*        USC Global Conference, Tokyo, Japan (2007)
*        USC Pacific Rim Executive Education Program, Seoul, Korea (2004)
*        USC Advanced Management Program (1995)
*        USC Modern Marketing Program (1994)
*        Town Hall Executive Series, "Leaders Talking to Leaders" (1992)  
*        Claremont Advanced Management Program (1983)


Awards and Honors


*        University Ambassadors’ “Polished Apple Award” (2008 and 2006), teaching, mentoring and inspiring students on CSUN campus
*        Nominated for the USC Parents Association Outstanding Teaching and Mentoring Award (2006)
*        Outstanding Citizen Award (1993), Los Angeles City Council
*        Extraordinary Citizen Service Award (1993), Wilshire Chamber of Commerce
*        Awards for Best Community Program (1991 and 1992), Publicity Club
*        Award from California League of Cities (1991)
*        Belding Award (1990), Advertising Club of Los Angeles
*        PRSA Award (1990), The Music Center / Performing Arts Center of Los Angeles
*        Joseph Roos Community Service Award (1990), Public Relations Society of America


Professional Affiliations


*        Board Director - Advertising Club of Los Angeles (1983 to 2006), member since 1975; Ad Club evolved into thinkLA, member (2006- present)
*        Board Director, Executive Board member and/or member - Advertising Industry Emergency Fund (AIEF), (1975-present)
*        Chairman, Advertising Club of Los Angeles, Summer Internship Program (1983 to 2005)
*        Media Captain, Partnership for a Drug Free America
*        Advisory Board of Directors, California Special Olympics (1979 to 1981)
*        Board Directors, Executive Board member - Westwood Hills Homeowners Association (2003 to present)