Marketing (Strategic & Tactical Planning)
Advertising industry custom and practice
Lanham Act violations
Branding & Advertising
Collateral & Sales Promotion
Communication & Media, including Internet/web
Direct Market Analysis / Identification / Targeting
Direct Marketing/Direct Mail
Integrated Marketing Communications (IMC)
A graduate of Adelphi University in New York (where he has been honored as a Distinguished Alumnusī), Bruce is also the author of How to Complain for Fun and Profit, a best-selling consumer guide to writing complaint letters. Bruce was a founding boa
He served as EVP/Chief Creative Officer at three of America's largest advertising agencies (Ogilvy, Bozell and BBDO), as President of two of the nationīon's best independently-owned agencies (Asher/Gould and Wong Doody), and as President/CEO of the principal U.S. unit of the world's largest media planning and buying shop (Initiative Worldwide). A long-time member of the Board of Directors of the American Association of Advertising Agencies, Bruce also served as Vice Chairman of the Western Region of the AAAA and Vice President of the Los Angeles Advertising Agency Association. He is frequently called upon by law firms to serve as an expert witness on cases relating to Lanham Act violations such as false advertising and trademark infringement, branding, advertising agency custom and practice and media. Bruce has testified in state and federal courts as well as before the Copyright Royalty Judges of the Library of Congress.
Bruce was the creative mind behind Don't Leave Home Without It for American Express, Bullish on America's (Merrill Lynch), Something Special in the Air (American Airlines), Not made in Nooo Yawk Ciddy (Pace Picante), The Shell Answer Man and a dozen other award winning campaigns for such clients as IBM, Hershey's, Baskin-Robbins, Coldwell Banker, Sizzler, Suzuki, Pabst, Sanyo, Mattel, Greyhound and Post. He is particularly proud of the very successful tobacco-use prevention campaign he created and directed for the California Department of Health Services which became the prototype for virtually every anti-tobacco campaign in the world. At Initiative Media, he supervised more than $10 billion in annual media planning and buying for Disney, Electronic Arts, Carl's Jr., Taco Bell, Albertson's, Acura, Bally's Health & Fitness, Six Flags, America Online, the United States Navy and Yahoo!
Bruce has appeared frequently on television and radio and has been interviewed by The New York Times, The Wall Street Journal, The New Yorker and many other newspapers and magazines on subjects relating to advertising and media. He has taught advertising at Pepperdine University and UCLA Extension, and has guest lectured at the UCLA Anderson School of Management, USC, California State University Northridge, California State University San Diego, California State University San Francisco, Rice University, the University of Houston, the University of Texas, the Thunderbird School of Management, NYU, Stanford and the University of Hawaii.
Bruce has served as a board director and/or advisory board member for a number of media-related companies including Triton Media, 24/6, Inc., NFH, Inc., Adam, Inc., Telecentris, Inc., Big Moving Pictures, Inc., NTB Media, Inc., Bulzi Media, Inc. and Madison Avenue Media, Inc.
Advertising , Advertising Industry Practice , Advertising - Television , Billboard Advertising/Retail Advertising , Collateral & Sales Promotion , Copyright , Copyright Damages , Entertainment Marketing , Intellectual Property/Damages , Infringement/Piracy , Integrated Marketing Communications (IMC) , Lanham Act cases , Marketing , Communication & Media/Internet/web , Unfair Competition/Advertising , Intellectual Property